Archives 2021

THE BEGINNERS GUIDE TO INSTAGRAM ADVERTISING

Instagram is the 6th most popular social media application in the world, having more than 80M daily active users. This made e-commerce businesses include the Instagram platform as an advertising channel. Insatgram videos are considered one of eBay’s marketing strategies;  Buy automatic Instagram likes  to make your strategy successful. Forty percent of the social media marketers believe that the Instagram platform produces the 3rd best advertising ROI compared to other social media networks out there. To promote the businesses, more than 2M advertisers use Instagram platforms. There are five types of advertising you can run on Instagram; these ads are incorporated into Instagram Stories and Instagram posts.

  • Stories ads: ad creation with Instagram stories
  • Slideshow ads: create an ad with up to ten images in a looping format
  • Carousel ads: the creation of an ad with two or more scrollable videos or images
  • Video ads: creating an Ad with only one video
  • Photo Ads: creating an Ad with only one photo/image

PHOTO ADS:

Similar to a normal Instagram post, your Photo ad will display like a picture. These ads will help eCommerce businesses to communicate with their target audience in a visual format. 

VIDEO ADS:

Video ads will help you to share a video ad for sixty seconds duration. 

CAROUSEL ADS:

Another ad format on Instagram allows the online store to display long-type ads. With the help of 2 scrollable videos or images, you can create this ad on Instagram.

SLIDESHOW ADS:

Slideshow type of ads is a hybrid between carousel and video ads. You can use up to ten images that will roll as a video format automatically. 

STORIES ADS:

Instagram stories are an immersive experience and fullscreen experience for viewers. You can view both videos and photos on your stories ads.

Advertising on Instagram gives you two different successful ways to run your ads: they are 

  • Creating ads via Ads Manager of Facebook
  • Directly creating ads on the Instagram application

How to advertise on Instagram via Ads Manager On Facebook

Instagram and Facebook use the same ads tool because Facebook owns Instagram. That tool’s name is Ads manager. 

Step 1: objective selection

To create an Instagram ad using Ads Manager, you have to follow the below steps: you have three ultimate goals for the business to choose from, using Ads manager:

  • Conversion: take good responses for your eCommerce store or promote people to buy services or products.
  • Consideration: to drive audiences to begin assessing your online services or products.
  • Awareness: to help you demand and strengthen the familiarity for your services or products you sell or your online store.
  • Awareness: reach and brand awareness
  • Consideration: engagement, traffic, video views, app installs, and lead generations
  • Conversion: conversions, catalog sales, and store visits

Step 2: audience defining

  • Targeting custom audience
  • Connections targeting
  • Detailed targeting
  • Target lookalike audience

Step 3: Select where to display your ads

Running the ads for your online stores by using an ads manager will give you different types of ad placements to choose from. 

Step 4: determine your schedule and determine your budget.

Step 5: designing your ad

  • Text
  • Format
  • Call to call action

Apply Now, Book Now, Contact Us, Download, Get Offer, Get Showtimes, Learn More, Listen Now, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More.

HOW TO DIRECTLY ADVERTISE ON INSTAGRAM WITHIN THE APPLICATION

  • First, you have to choose your media, 
  • and select an outcome (more promotion views, more website traffic, more profile visits), 
  • and choose your target audience(manual, local, and automatic)
  • Setup your duration and budget
  • Publish and review

One of the best practices for Instagram advertising is to enhance your creatives. Instagram offers the best apps that are innovative and highly creative using Layout, Hyperlapse, and Boomerang.

IGTV: EVERYTHING YOU SHOULD NEED TO KNOW ABOUT

With people spending more time online watching videos, it is no surprise thta IGTV  has since developed into a powerful video storytelling channel. Think of what you can do with Instagram TV if you have considered ramping up your strategy for video marketing. 

WHAT IS IGTV?

Instagram TV or IGTV is more popular nowadays, and it is the latest Instagram feature for sharing long-form videos on the platform. While for the Feed videos, Instagram limits the duration to sixty seconds, this IGTV feature lets you upload up to sixty minutes of video from the website, or if you upload from mobile, you can allow fifteen minutes. IGTV provides you the best chance to tell compelling and engaging stories via videos. 

WHY SHOULD ONE USE INSTAGRAM TV FOR THEIR BRANDS AND BUSINESS?

For marketers and brands to engage customers, videos have become powerful tools, and Instagram Tv can play an important role in promoting your brands and business via compelling video stories. Buying Instagram TV views is an important tip to acquire more views. And most consumers prefer to learn about services or products through videos.  And many of them are demanding more video content.

IGTV STRATERGY IDEAS FOR YOU

Before jumping in, immediately you want to try out Instagram TV and create a proper plan in IGTV. To ensure that you get the most out of your IGTV strategy, it is crucial to get an idea of the content type you should post. Some sense of direction will give by creating a strategy where you focus your energy and time. 

CREATE A VIDEO SERIES

One of the most popular uses of Instagram Tv is for publishing a series of videos(episodic) on a particular theme or topic.  IGTV’s series feature lets you go more extensively with your maintain consistency and content strategy with your posting schedule. To keep your audiences coming back for more, IGTV is also a great way. 

GIVE TUTORIALS EXTENSIVELY

IGTV lets you upload longer videos so that you can easily share videos showing your audiences and fans how to utilize your products or services. Buy Instagram TV likes to get more likes for your tutorial videos or other videos..

TAKE YOUR AUDIENCES AND ANS BTS (BEHIND THE SCENES)

Audiences a sneak peek of what goes on BTS (behind the scenes) with Instagram TV videos. Show your audiences and fans what goes into creating your products and services and filming bloopers, how and where your employees work, and more.

STREAMING OF EVENT

IGTV is the best way to authorize virtual attendance if you are hosting a crucial event such as a conversation or a seminar. Think about streaming the event via IGTV and engage those audiences who could not attend the conversation or seminar physically.

INTRIGUING INTERVIEWS PUBLISHING

Excellent addition to your Instagram TV strategy is interviewed. Invite some powerful people applicable to your industry. And have them answer pressing questions from your audiences and fans and share their intriguing insights. 

The best practices of Instagram TV include:

  • Consistently maintaining the aesthetic.
  • Cross-promoting the videos.
  • Optimizing the videos with descriptions and scheduling your publishing calendar.

INSTAGRAM STORIES: A COMPLETE GUIDE

Brands and businesses who are familiar with the Instagram platform will no doubt also be familiar with the stories feature of Instagram. Instagram stories are also known as IG stories. The use of vertical video across social media and stories has increased rapidly, with brands and businesses aiming to make interactive and engaging content. This is evident in the advent of Facebook stories and YouTube as well as the popularity of TikTok, although in terms of the marketing prowess, none match the scale of Instagram stories. Instagram stories are much more than just a video marketing tool. 

WHY DO YOU USE INSTAGRAM STORIES?

Instagram has more than one billion active users. Among them, nearly 87% post stories daily basis. This makes a huge potential for businesses and brands looking to get their content out to the masses.  Most of the business used to buy Instagram story views for their growth. Instagram stories are videos and photos posted by the account of Instagram that vanish after twenty-four hours.  After the expiry, these stories posts available in the archives of the account. Stories may also be added on users’ profile page as a “highlight” with a customizable image on the thumbnail. Because of their added functions within the feature like GIFs, polls, Stickers, and more and the short life span, they can come across as more engaging and authentic to viewers.

Stories appear in the top bar of your Instagram feed. New story posts are indicated by a  colorful ring around a profile photo of users.  Once you click the story, the content will automatically display on a full screen, and it will automatically play in chronological order. Unlike Instagram regular posts, users are not able to publicly comment on a story or like, although private reactions and comments can be made through Instagram Direct. Interactions made on the stories feature polls and replies to questions and also it can be shared publicly.  You can see who has viewed your Instagram story in the bottom left corner of your story screen.

HOW TO MAKE INSTAGRAM STORIES:

The dimension of the Instagram story has an optimal resolution of 1080 * 1920, and also, there is a safety zone of approximately around 180 * 1400.  The size of the Instagram story video should be under four GB (videos).  The length of the Instagram story should be under fifteen seconds per post, although the longer videos automatically will be split into fifteen seconds snippets once you are uploaded.

Upload a video or photo from your phone. You may add multi or more pictures to a single story on Instagram by including them as a sticker.  

Taking a video or photo on Instagram stories –  click on the white color circle at the screen’s foot to take a picture or record a video.  You may toggle between various functions and filters at the screen’s foot, such as boomerang or hands-free.

Reposting feed post or another story —    you may post and repost stories from other Instagram accounts that have allowed in their settings.  Reposted posts and stories appear as a sticker on your Instagram story.

5 Incredible Instagram Reels Techniques For Business Owners

5 Incredible Instagram Reels Techniques For Business Owners

As a businessman, you know that Instagram is a powerful tool for marketing and a great way to get the attention of young people and teenagers for your business. By now, Instagram launched an insight feature called “Reels.” You have many questions in your mind about what is inside it, how to use it and how to fit your business.

What Are Instagram Reels?

Reels are short form video content, a new way to create attractive and entertaining people. It is taking place to discover Reels on the explore page. You can showcase your talent with editing features music, effects, GIFs, etc. Reels similar to Stories, but it is up to 15 seconds videos that are shown longer than 24 hours.

Reels Content Techniques For Your Business

Are you struggling to expose your brand to audiences? Here are the Techniques about making people engage on your Reels.

Share Tutorial Videos

You could share how-tos guides, recipes and product reviews. Think about what types of tutorial content you can share in the short form videos and which content works best for your business. Sharing tutorial content is a great way to reach the right audience for your business. For example, if you are a fashion designer, share some tips to fix torn clothes and how to alterate a cloth properly.

Share Brand-related Videos

When you want to convert visitors to your customer, you should encourage them to show your product benefits through demos of your product. So, share all angles and aspects of your brand. Usually, these types of videos really work to build brand presence between the audience.

Users always want their videos to have more visibility on Instagram. But, you know that most trend videos reach many people because most of the videos are interesting to watch and get many views on their videos. So, make your content interesting and attractive to grab the audience’s attention and watch more people. If you are facing a lot of challenges in engaging people on your Reels content, you could buy Instagram Reels views to make your video viral on Instagram. As a result, the audience starts watching all videos you post and some of them become your followers as well.

Share Inspirational Videos

On social media, you have to build relationships to keep the audience potentially. Making the audience feel inspired is the best way to close with your audience. Some new followers also start to follow your profile while you share inspirational content. For example, you could share how to keep good relationships with friends, family and customers.

Winding up

Now that you have an idea about Instagram Reels and what types of content work best for your business. Instagram Reels’ marketing strategy definitely helps to enhance your business because it has massive users in its ecosystem and Reels are one of the best insight features on the platform. Making the chance to expose your brand to the audience.

What Are Instagram Reels?

Reels are short form video content, a new way to create attractive and entertaining people. It is taking place to discover Reels on the explore page. You can showcase your talent with editing features music, effects, GIFs, etc. Reels similar to Stories, but it is up to 15 seconds videos that are shown longer than 24 hours.

Reels Content Techniques For Your Business

Are you struggling to expose your brand to audiences? Here are the Techniques about making people engage on your Reels.

Share Tutorial Videos

You could share how-tos guides, recipes and product reviews. Think about what types of tutorial content you can share in the short form videos and which content works best for your business. Sharing tutorial content is a great way to reach the right audience for your business. For example, if you are a fashion designer, share some tips to fix torn clothes and how to alterate a cloth properly.

Share Brand-related Videos

When you want to convert visitors to your customer, you should encourage them to show your product benefits through demos of your product. So, share all angles and aspects of your brand. Usually, these types of videos really work to build brand presence between the audience.

Users always want their videos to have more visibility on Instagram. But, you know that most trend videos reach many people because most of the videos are interesting to watch and get many views on their videos. So, make your content interesting and attractive to grab the audience’s attention and watch more people. If you are facing a lot of challenges in engaging people on your Reels content, you could buy Instagram Reels views to make your video viral on Instagram. As a result, the audience starts watching all videos you post and some of them become your followers as well.

Share Inspirational Videos

On social media, you have to build relationships to keep the audience potentially. Making the audience feel inspired is the best way to close with your audience. Some new followers also start to follow your profile while you share inspirational content. For example, you could share how to keep good relationships with friends, family and customers.

Winding up

Now that you have an idea about Instagram Reels and what types of content work best for your business. Instagram Reels’ marketing strategy definitely helps to enhance your business because it has massive users in its ecosystem and Reels are one of the best insight features on the platform. Making the chance to expose your brand to the audience.

Get Featured On TikTok’s “For you” Page:6 Mind-Blowing Tricks.

Whether you are a content creator or influencer, everybody’s aim wants to get featured on the “for you page.”

When your video appears on the for you page, you will get more likes and engagement rates. Moreover, many people will engage with your content.

Do you think it is easy to get featured on the “for you” page? Absolutely, yes, but you need to follow the rules and strategies. Usually, on the for you page, videos will be displayed on previous watch history. TikTok, check if any of your videos match the audience’s past video, then you have a chance to appear. 

I think you know what TikTok is. Well, it’s famous for video sharing, its app which allows the users to create short videos. Many of them use this platform for marketing purposes. 

In this article, you will spot some useful tricks to get your video to appear on TikTok.

Video Quality Matters 

Quality plays a significant role in TikTok’s video. Once you create your video, ensure it has good quality, rather than blurring. It makes your followers watch your video. If your video is high-quality, mainly, it will be best if it’s edited. And look aesthetically enticing, then you have more chances to get appear on the “for you” page. 

Engaging Content Is Must

While you create content, remember, on the one hand, it must be funny, unique, and showcase your personality. On the other hand, it must be relevant to trending topics, popular songs, and videos. Your videos must entertain your followers. It keeps them to expect from your account. 

At the same, you need to create trending topics all the time. Whenever there are no viral videos, you can create content on your interest for your target audience. Ensure it must be attractive, funny, and it must be worthy. 

Integrate Trends & Challenges 

Daily, it would be best if you got aware of popular trends and challenges that are streaming on TikTok. When you create videos on those topics, you will receive maximum reach. And you have a higher chance of getting viral and receiving more visibility. You can find popular challenges, streaming songs on the discover page. Once you spot them, don’t wait for a second to start creating videos on them. While doing, remember it must be unique. Try to express your creative skill. This is because, since everyone will try the challenge, you need to stand out from the crowd.

Make Use Of Trending Music 

While editing your TikTok videos, you have the option to add effects and background music. It helps to make your video engaging, especially if you add trending music or songs. It will create more chances to get displayed on the “for you” page. 

Engage With Other Users 

Did you know? If you start interacting with other users’ content like likes and comments, you can increase your engagement rate. It is like a reciprocal method. You can also check out bouxtie website to boost your engagement and audience’s attention. Do like and reply to your audience’s comments on your video. It helps to gain traction. Replying to your audience’s comments will build a good relationship with your audience.

Keep An Eye On Trending Hashtags 

It helps to increase your visibility. When a user searches for any specific content or challenge, if you use that hashtag in your content, then your video will appear in front of the users. Especially if you are trending and popular hashtags, then you will get engagement.

Conclusion 

TikTok is not like other platforms, it has a younger audience, and content is quickly moved. It has its own algorithm and structure. First, understand how this platform works, then plan your content according to that. I hope this article is useful for you to get featured on the “for you” page.

How To Create Successful IGTV Series- Few Significant Tips

IGTV is like Instagram’s sister app, which is to create a long-form mobile-friendly video. Similar to traditional TV, videos can be played one after another. On IGTV, you have channels rather than profiles. In the beginning, when IGTV was launched, many have faced difficulties to use this platform. Also, they have no idea how to get traction. So, IGTV has undergone many changes to satisfy the user-experiences. Now, it is slowly growing, brands and marketers find it useful to promote their business in different precepts. One of the biggest advantages of IGTV is, it allows you to create a series. Even, you can come up with playlists and upload videos regularly. 

In this article, let’s see a few tips to create a successful IGTV series.

Why IGTV Series?

IGTV or Instagram TV introduced a new feature called series, which is almost like a playlist on YouTube, Facebook.

Here, you can construct a series; as per your wish, you can select the topic. Under your topic, you can upload content regularly. It is like a playlist; you can post similar content grouped together. Moreover, you can watch your series on both your IGTV app and with your Instagram profile. It helps to maximize your reach and attain lots of audience attention. 

One of the benefits of the Instagram TV series is that it encourages your audience to repeatedly visit your channel. Your channel is providing a valuable reason for your audience to get back to your channel. In return, you will obtain InstagramTV views, which helps to gain audience attention and increase exposure. So, automatically you can hold audience engagement for a more extended period.

Depending on your business, brand, you can choose a topic, content ideas for your series. 

How To Turn Your IGTV Series Into High-Performing Content

Create Captivating, Linked Series 

If you planned to create an Instagram series, remember one thing, your series influences your audience to visit your channel to watch more. So, you need to come up with exciting concepts that must flow well. 

Think, from your audience’s side, what they expect or want from you and find what they need. Once you have an answer to that stuff, you will have a clear idea about the series. Analyze your audience’s interest, preference the plan content according to that. Keep in mind, entertainment and engagement is a must.

Don’t Forget To Promote Your Series. 

Promotion is one of the mandatory steps to gain more exposure. IF you want to gain enough Instagram TV views, then you have to promote your content. One of the best options is sharing a preview of your video in the feed part. It will drag your followers to your channel; they will enter your videos with lots of excitement and little hype. Share the short clippings of your video on your Instagram story. On the other hand, you can upload it on multiple channels to grab the audience’s attention.

Catch Audience Eyesights 

The first 15 seconds of your video is more significant because it only decides your audience to click your video or not. Within that time, ensure you have revealed what the video is about and why it matters. It can be hilarious, peculiar, simple; anyway, your only goal is to get users’ attention to your video. So, they will continue to watch the rest of the video. 

Conclusion 

IGTV may be a new platform, but it has great potential to create good relationships with your potential customers. It is a perfect place to build brand awareness and trust. With a long-form video, you can give your expertise a demo, share your knowledge and more information with your followers. I hope you all enjoyed this article; sure, this will guide you to enhance your IGTV series.

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

Successful Guide About Instagram Ads Campaign That Drives Industry

Are you moving from Instagram as it sounds new and unknown to you? Then you might be losing out on the golden opportunity for the perfect exposure. Instagram has a higher engagement platform, where several millennials. Also, Gen Z audiences make their online presence. 

You can merge organic interactions with well-made Instagram advertising campaigns. You can receive your product in front of the audience’s eyes. Then start checking out the productive outcomes. 

Moreover, our article helps you know about Instagram. However, ideal methods to create your IG advertising campaign. 

Facts About Instagram Advertising:

Instagram advertising means to be the sponsored arrangements of posts on the platform. Do you want to promote on social media platforms using organic ads? Then it can look like a contradictory choice for spending money on organic posts. Anyhow, always paid Instagram ad campaigns can generate useful results. Later free posting, which is incomparable. 

Late in December 2019, Instagram got 800 million active enabled users. Instagram has a post of 300 million stories. 

Over 25 million businesses, several audiences are competing for the same prospects for your business. 

Paid ads receive your posts in front of people’s eyes. It is several times every day. Also, these ads display IG ads focusing on the targeted audience. 

When you advertise on Instagram, you can either use images or videos as the target, which works well comparatively than text-based ads. You can include a headline, few lines of text, and a call-to-action. 

These ads will seem very much like a standard Instagram post. It lets them suit the Instagram user’s experience. 

Types of Instagram Advertising Campaigns:

Instagram ads are classified into four generic types: video ads, image ads, carousel ads, and video ads by using several stories and images. 

Do you want to know what type of ad campaign works for your profile? The ad is based upon the business you are pursuing and what kind of audience you wish to focus on. 

Various advertising methods will work for varied audiences who wish to become successful. Instagram ads are one of the effective ways of boosting Instagram impressions for organic reach. Also, we can understand the benefits out of every ad and their feature:

Photo Ads:

Photo ads always use a single image. It should be an image that consists of your brand explaining a story by one image. These ads can be highly productive even when the audience doesn’t tap. You can receive an IG impression as the user moves into the website, even if others don’t connect within your Instagram ad. 

Video ads:

A video ad can range up to 60 seconds longer. Anyhow, researchers using Wista tell us that the first 30-seconds for your video are essential. Primarily, you grab your audience directly into your Instagram videos. 

Video ads can be ideal for brands. What products are most fascinating in actions? A content maker who started a new, flowy circle skirt can attract views with a moving model’s videos. 

Say, for instance, you can also need to be ensured that your video is attractive without sound effects. Several audiences don’t play videos in their feed with sound effects. 

Carousel Ads:

It is ideal for when you have got a new line of products to display. Say, for instance, a company with fresh furniture arrival can make a series of images that target every design in turn. 

A restaurant can also display several fresh ingredients that reach into the new dish. 

IG Stories:

Always, Instagram stories are a pretty new quality that has obtained a higher count of conversions. Story ads are the full-screen ads that display users’ scroll along the Stories feed on their account. 

About 150 million Instagram users check their stories every day. As level features content expires after a short amount of time, people check in to prevent it. What is going on with their group and the audiences who they follow back?

Thanks for reading the article!