IGTV is like Instagram’s sister app, which is to create a long-form mobile-friendly video. Similar to traditional TV, videos can be played one after another. On IGTV, you have channels rather than profiles. In the beginning, when IGTV was launched, many have faced difficulties to use this platform. Also, they have no idea how to get traction. So, IGTV has undergone many changes to satisfy the user-experiences. Now, it is slowly growing, brands and marketers find it useful to promote their business in different precepts. One of the biggest advantages of IGTV is, it allows you to create a series. Even, you can come up with playlists and upload videos regularly.
In this article, let’s see a few tips to create a successful IGTV series.
Why IGTV Series?
IGTV or Instagram TV introduced a new feature called series, which is almost like a playlist on YouTube, Facebook.
Here, you can construct a series; as per your wish, you can select the topic. Under your topic, you can upload content regularly. It is like a playlist; you can post similar content grouped together. Moreover, you can watch your series on both your IGTV app and with your Instagram profile. It helps to maximize your reach and attain lots of audience attention.
One of the benefits of the Instagram TV series is that it encourages your audience to repeatedly visit your channel. Your channel is providing a valuable reason for your audience to get back to your channel. In return, you will obtain InstagramTV views, which helps to gain audience attention and increase exposure. So, automatically you can hold audience engagement for a more extended period.
Depending on your business, brand, you can choose a topic, content ideas for your series.
How To Turn Your IGTV Series Into High-Performing Content
Create Captivating, Linked Series
If you planned to create an Instagram series, remember one thing, your series influences your audience to visit your channel to watch more. So, you need to come up with exciting concepts that must flow well.
Think, from your audience’s side, what they expect or want from you and find what they need. Once you have an answer to that stuff, you will have a clear idea about the series. Analyze your audience’s interest, preference the plan content according to that. Keep in mind, entertainment and engagement is a must.
Don’t Forget To Promote Your Series.
Promotion is one of the mandatory steps to gain more exposure. IF you want to gain enough Instagram TV views, then you have to promote your content. One of the best options is sharing a preview of your video in the feed part. It will drag your followers to your channel; they will enter your videos with lots of excitement and little hype. Share the short clippings of your video on your Instagram story. On the other hand, you can upload it on multiple channels to grab the audience’s attention.
Catch Audience Eyesights
The first 15 seconds of your video is more significant because it only decides your audience to click your video or not. Within that time, ensure you have revealed what the video is about and why it matters. It can be hilarious, peculiar, simple; anyway, your only goal is to get users’ attention to your video. So, they will continue to watch the rest of the video.
IGTV may be a new platform, but it has great potential to create good relationships with your potential customers. It is a perfect place to build brand awareness and trust. With a long-form video, you can give your expertise a demo, share your knowledge and more information with your followers. I hope you all enjoyed this article; sure, this will guide you to enhance your IGTV series.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.